Despite consistent mutterings within the mobile industry that Blyk cannot possibly work... here it is hitting its 100K customer target in the UK six months ahead of schedule.
Congrats to all those involved including Jonathan and Alan.
Also today I see google has added Mobile Ads to its adsense suite. So now you can design a mobile-friendly ad to link to your mobile internet site. Potentially very powerful and something I'm sure admob will be watching carefully.
The google tools even include giving the advertiser the tools to create their own mobile internet page for the mobile ad to link to (the horrible flaw in the car-crash they had before was that the ad might point to a standard fixed line web site. All the clicks but none of the business).
All very long tail enabling.
However, that page (an Adwords Business Page) is only an 'information' page. In other words you can't enable easy payment or ordering of an item advertised. Which seems a bit daft. How long before they integrate google checkout?
The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
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