Monday, May 19, 2008

Would you like McWi-Fi with that? It's free!

I was in a Mcdonald's near my home in Huntingdon, Cambs, at the weekend and noticed something I regard as significant.
No, there isn't a deal on Big Mac's that needs your attention. It's the free wi-fi.
It's been there since October last year, but I'm not sure how widely known it is because I don't see many laptops and I-phones being used in my local Maccy D's.
And when I bemoan the lack of free wifi in London with the occasional tweet, the response I get is to point me to one of a handful of pubs in the area of Wardour Street.
Well done maccy d's. I'll be popping in for a coffee pretty regularly from now on.
May be risky for my proposed 'fat-off' with Ivan Pope and Russell Davies.
Find participating restaurants here.
If this is a global play (and I'm told it's free in some US MacD's but available at a charge in others...) it's a really big step towards ubiquitous computing where the 3G footstep fails to reach.
Dunno about you, but I never seem to be too far from a Maccy D's. That used to bug me. Not any more.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?