Thursday, May 22, 2008

Mobile advertising: The brands and publishers view

I was in Cannes a week or so back for MeM where I joined Prinz Pinakatt, head of interactive in Europe for Coca Cola and James Davis (who was also at Mobile Internet Portal Strategies this week) Head of Mobile Commercial Development for News Group Digital on a panel titled: “How Brands and Publishers See the Mobile Advertising Market”.
The panel was chaired by Jim Cook of MobiAd News who has just published what we had to say.
Feel free to comment where you choose.

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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?