Brand Tags, where consumers tag brands with the first words that come into their heads.
Look at the size of 'British' in the BMW tag cloud. Or 'assholes' for that matter. 'classy' and 'engineering' are just as big, of course.
Dominos Pizzas, Barbi, Bank of America... most will make you laugh outloud.
Not funny for those trying to 'control' brands though. Not funny, but extremely informative.
Look, listen, learn.
What does your brand mean? What people say it does.
Via Advergirl
The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
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