Wednesday, May 14, 2008

Your brand is along for the ride

The relationship is not between the brand and the consumer. The relationship is between people.
What people do to each other is more important than what you try to do to them.
Stop trying to understand the individual (own their data) and watch the dynamics between people.
Brands as social lubricant, as Mark Earls puts it.
The Herdmeister speaks.
Thanks to Peter for the link from comments here.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?