In part I of How We Are Made Great I argue it is other people that make us or an idea great - other people and their mass behaviour.
Louis argues that bloggers' interactions with their communities and their reaching out to other communities reduces as they become more established.
He's on the money, for me, of course. I discussed similar themes in It's Not How Famous You Are, It's How Relevant
And detailed more risks for those with an abundance of attention, here.
Here's Louis' list of interaction types (together with my use of them).
- Allowing blog comments (yep)
- Responding to blog comments (oh yes)
- Commenting on FriendFeed about your blog (er sorry,... more laziness than attitude)
- Tweeting links to your blog posts (yes)
- Digging your blog (again, I'm a little lazy when it comes to self promotion)
- Stumbling your blog (see above)
- Pimping your blog on others' blogs (yes, in as much as I comment on other blogs and invite bloggers to come by mine to join in conversations here).
Those who roll back on this are actually putting their fame and status at risk, in my view. They're certainly putting the brakes on its growth.
And when they do this they reduce both their value to their community and the communities value to themselves (I am made greater by my connections, so are my connections, Stowe Boyd)
There's no idea that doesn't get better from sharing.
So I think there's one key interaction missing from Louis' list:
- Tracking who is writing about what you've blogged and commenting on their take on it, on their blogs.
So, to summarize parts I and II:
We are made great by other people. And in order to be selected for greatness we must interact with other people.Type 4 bloggers would do well to remember how and why they got to be raised upon our shoulders.
As I concluded on /Message in Part I:
"Go careful when you claim responsibility. Remember all those times you tried to turn the flock and nothing happened - or it turned in the opposite direction?
"You were just as responsible then.We make us great."