While the real lesson of the networked world for music is that (as Herdmeister would say) music is something we do together, MySpace is taking advantage of the monkey-see monkey-do (in this case monkey-hear, monkey-do) reality of the flocking activity of real human behaviour.(Thanks to Jamie Burke for sharing this link).
MySpace has launched MySpace Music which effectively turns audio files of your favourite music into a Facebook newsfeed-style shared experience with your social graph (your MySpace friends, at least). (image by antikris via flickr)
It's integrating the functionality of the likes of last.fm and blip.fm inside the fully-formed social network of MySpace. And, of course, it's an excellent fit - because MySpace always was all about the music.
One of its biggest advantages over other apps is that it offers unlimited streaming of the music your friends are listening to from the news feed.
Now, if only the record companies allowed users to mash-up, remix and redistribute the results (that is adapt in order to adopt)... then we'd have a model that really fits the networked world.
This slidedeck (used previously on this blog, granted) reveals why I think that's important. Essentially, because it takes into account the importance of individual human intervention and relationships (in adhoc self-forming communities of purpose) in the spreading of messages today.
If you don't enable the co-creation side of the equation what you are effectively doing is using people as a funky new broadcast channel. It can work. I just don't think it's likely to work as well as the evolving network of two-way relationships that ceding control and sharing outcomes allows.
Lots to think about for MIDEM in January.
No comments:
Post a Comment