Here's how: "We monitor user-generated-content on behalf of a number of clients (mainly better known brand names), clipping postings that we judge to be significant in terms of reputation, brand development, stakeholder engagement or customer service; much like a press cutting service.A blog is a sum of its connections. We are the connections. Good work us.
"The “league table” we posted on our blog, is simply a list of those bloggers (using the blogspot platform), we have clipped from the most."
Those 100 in full: