Tuesday, December 16, 2008

Why new measures are so critical in social media

The P2PR community we've started over here is all about changing the way things are done - shifting broadcast modes of thought, delivery and measurement to networked ones.

This is why I think changing the way things are measured is so critical to success:

Love to hear what you think needs to change.

Watch more P2PR videos here (including Jamie ranting about what's wrong with the way social media owners treat brands).


  1. Let's not get too hung up on measuring winkles-per-second, network reach, paradigm extensibility and recognitions-per-dram - in a commercial organisation it's about measuring impact on cost reduction and revenue increase. Making that link is the only thing that matters.

  2. Agreed. The action is the only outcome that counts. And getting piper layers to value actions done by one peer to another more highly than their own broadcasts is part of that. It also helps educate those who shift their valuations to understand their role in behaviour changing efforts.



The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?