Tuesday, December 16, 2008

Why new measures are so critical in social media

The P2PR community we've started over here is all about changing the way things are done - shifting broadcast modes of thought, delivery and measurement to networked ones.

This is why I think changing the way things are measured is so critical to success:

Love to hear what you think needs to change.

Watch more P2PR videos here (including Jamie ranting about what's wrong with the way social media owners treat brands).


The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?