A shared model of social media strategy

Tom Nixon (he of Nixon McInness) has been working up a diagram to act as a model for social media strategy. It's going to be a creative commons project and Tom has already reached out to myself (at Brando-Digital.com - site going live any moment now!) and others to sense-check his initial proposals. The outcome of this initial tinkering is seen below.

What I've seen so far has been a remarkably detailed and deep reaching description of the Power of the Network and one I have very few quibbles with.

It has started life on the Nixon-McInness blog but, as we discussed off camera (you'll see a video below) we feel it's going to be wise to widgetise - and make the ideas and concept as portable as possible.

I'm already thinking about how we could create a truly interactive version of the diagram Tom has started us all off with. Something the team at Brando-Digital.com (my lot) could contribute, I'm thinking.

And I wonder if Dave Armano might consider throwing his considerable talents into the co-creation mix on this one? And with purpose core in the model, we're going to need Mark Earls, too. How about it fellas?

Tom and I met on Tuesday to talk about the project. And I shot this quick video of him elaborating on it.

I hope you will take up his offer to join in.

I'll be sharing this at the P2PR community, too.



Enjoy the street sounds :-)

Related articles by Zemanta

• What are the biggest challenges for PR in social media?
• Social Networking for ANY Type of Business, but there are Tricks ...
• What does social media mean (to you)?
• 50 Steps to Establishing a Consistent Social Media Practice