We have the best set of tools in history for people to find each other and act together to create and improve on the things that matter to them.
What are we doing with them?
Some businesses and organisations are grasping them to wikifix their products and services, to deliver best-fit R&D and NPD and join in waste-free people-powered communications and marketing. The wikifixing of the world has begun.
Those engaging in the process reach new levels of efficiency thanks to an ever-better fit with the needs of their partners - those formerly known as the customer. (By way of disclosure, that's what we at 90:10 Group help organisations with).
I hope you will join with me to celebrate the best of them - and through this find a path to the communities-of-purpose-driven future of the organisation.
So each month this blog will host a Social Business Innovation of The Month award, nominated by you and voted on by you. The format is very much inspired by Neil Perkin's ThinkTank.
The awards are to recognise great work in open/social business/organisational design/innovation/tranformation/efficiency using social technologies.
The winners will enter a case-study Hall of Fame to be shared with all - and in which the winners can revel in the glory of their peers' admiration ;-). More importantly, we can all get inspiration and guidance.
We'll have some (digital) badges for nominees and winners too (logos etc in production, and if you want to contribute ideas/creative talent please drop my 90:10 colleague Ilkut a line. Make them better than my hastily assembled effort.)
I'm less concerned at this stage about the niceties of defining specific rules (they will emerge), more with encouraging your participation - and that of those you know will care.
So at this stage, let's just nominate what we think is great from anything that's been done right up until now.
I hope one of the side effects will be discovery for those of us working, or planning on working, in this space, too.
But, before we get a chance to vote, we need some nominations.
Just post yours as a comment with a link to anything relevant (slidedeck, blogpost, video etc) and at the end of January we'll open the voting.
Please share with those who will care.
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tiny steps but i was interested to see this initiative from developers in my home town of Aberdeen using the web to gather input from the people of the city into making a plan to potentially transform a city centre space (or not)
ReplyDeletehttp://www.thecitysquareproject.com/
Nice one Eaon - and my deep thanks for setting the ball rolling :-)
ReplyDeleteI'd like to suggest that large companies should get kudos for doing brave things and Best Buy has really gone all out. Every Best Buy store now has a sign up on the front door about their Twitter initiative, Twelpforce. Here is an article from back in July when they got started: http://www.techcrunch.com/2009/07/21/best-buy-goes-all-twitter-crazy-with-twelpforce/
ReplyDeleteA great example that I have been recently obsessing about is Local Motors in the US who crowdsource design for their models, and whom I wrote about here:
ReplyDeletehttp://bit.ly/7v8eBq
On a totally different level, I thought this was a touching story of how Innocent Drinks are using their social platforms to deliver great customer service - this is a nice example of how it is the small things that make all the difference:
http://bit.ly/4WqlyR
There's also the Pepsi Refresh Project of-course...
ReplyDeleteSorry - one more... what Wyclef Jean did with twitter for Haiti was amazing - his text message fund-raising idea publicised via his twitter community raised $400K on the first day. Great example of the good that can come from a connected world.
ReplyDeleteI'll stop nominating now.
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ReplyDelete