Monday, February 01, 2010

Vote in the first social business innovation awards

The nominations are now closed and the voting is now open in the first ever Social Business Innovation Awards. Don't worry if your favourites aren't on the list, we all get the chance to nominate again for the next month's when the voting closes on this round on Feb 11.

For those who missed the nomination phase, to reiterate, this is what it's all about:

Social business innovation: Efficiency and tranformation through the use of social tools.

We have the best set of tools in history for people to find each other and act together to create and improve on the things that matter to them.

What are we doing with them?

Some businesses and organisations are grasping them to wikifix their products and services, to deliver best-fit R&D and NPD and join in waste-free people-powered communications and marketing. The wikifixing of the world has begun.

Those engaging in the process reach new levels of efficiency thanks to an ever-better fit with the needs of their partners - those formerly known as the customer. (By way of disclosure, that's what we at 90:10 Group help organisations with).

I hope you will join with me to celebrate the best of them - and through this find a path to the communities-of-purpose-driven future of the organisation.

So each month this blog will host a Social Business Innovation of The Month award, nominated by you and voted on by you. The format is very much inspired by Neil Perkin's ThinkTank.

The awards are to recognise great work in open/social business/organisational design/innovation/tranformation/efficiency using social technologies.

The winners will enter a case-study Hall of Fame to be shared with all - and in which the winners can revel in the glory of their peers' admiration ;-). More importantly, we can all get inspiration and guidance.
The winner will enter a Hall of Fame where we can collectively gawp upon fine thinking, share opinions and get inspired.

So, here are this month's nominees (note they do not have to be from the last month (at least initially), the monthly cycle is just to keep this rolling and keep us collectively scouring.

The Nominations are:

1. The City Square Project
Proposed by Eaon Pritchard
Eaon said: Tiny steps but i was interested to see this initiative from developers in my home town of Aberdeen using the web to gather input from the people of the city into making a plan to potentially transform a city centre space.

2. Best Buy (Twelpforce)

Proposed by Ted Shelton: I'd like to suggest that large companies should get kudos for doing brave things and Best Buy has really gone all out. Every Best Buy store now has a sign up on the front door about their Twitter initiative, Twelpforce.

3. Local Motors

Proposed by Neil Perkin

A great example that I have been recently obsessing about is Local Motors in the US who crowdsource design for their models, and whom I wrote about here:

4. BusinessCard2
Nominated anonymously (?): BusinessCard2 is helping make small business, social business. Check them out here:

5. Snausages
Nominated by me and shared by Josh Bernoff; Del Monte developed the newest product in its Snausages line, Breakfast Bites, using input from a social network of dog owners it formed. According to an Advertising Age video and article, Del Monte developed its new Breakfast Bites product in just six weeks with the guidance of the exclusively formed group of pet consumers.

VOTING CLOSES ON February 11, 2010. Nominations for the next (February 2010) award will open shortly after.

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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?