Monday, March 03, 2008

Nine Inch Nails free album: Advert as content, content as advert

Nine Inch Nails are offering volume one of their new album free.
Advert as content, content as advert. Engagement nirvana.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?