Faster Future: Possibilities now and beyond: 9010

Showing posts with label 9010. Show all posts

Tuesday, February 05, 2013

Farewell 90:10 hello The Social Partners

I've never learned so much as I have learned in the last four years of my life. When Jamie Burke and I founded 90:10 Group we made it our business to drive transformation in organisations with the power of the new connectedness the social web had revealed.

We had to develop the market, create new terms of reference and rules of engagement, new job roles, new products and services, new ways of pitching for business, new ways of delivering the results.

And not just once. Constant reinvention and adaptation was the only response to a fast shifting landscape.

We grew fast. From 2 to 50+ employees in three years. Offices in the UK (we had to move three times in less than three years as the business expanded), France, Germany, Spain, Holland - and eventually into the Middle East in three cities. We were able to do so because we attracted £3.5m of revenue in consulting fees with clients from Tesco to Bupa, First Capital Connect to Citrix, Honda to Mastercard.

For more about the story of the business and Jamie's learnings from it, see Jamie's post here.

After a spectacular journey - more of the mission to the moon, than the roller coaster variety - I decided in September last year it was time for me to consider new roles. My tenure as Co-Founder and MD had lasted longer than any single role I have held as far as I can recall - a testament to the regular but inspiring challenges we faced and the continued stimulation that delivered.

I took a series of consulting gigs, developing social media strategy for two start-ups and one blue chip (I'm still working with the blue chip) between then and mid January this year. This gave me the space to think about what I value and the kind of people I want to work with.

That process ended when I reconnected with Ivan Palmer (who I have known for some many years), at The Social Partners. I'm settling in there now as Strategy Partner in Hatton Garden, London and the more I learn about the team and the scale of their ambition the more I am sure I have made the right decision.

Of course, we face daily challenges - but we do so armed with a collective wealth of experience and range of skills to which I can now add. If you'd like to add yours we do currently have vacancies.

The spirit of 90:10 continues through Open Business.

Jamie and I (with contributions from many other 90:10 colleagues) developed The 10 Principles of Open Business through working at the chalk face of the social business and marketing space. We have codified and made this available to share. Read Jamie's blog for more on how we are making the IP available for all. Palgrave-Macmillan will be publishing our co-authored book on the subject in early 2014 (I have a July 2013 deadline for delivery). If your company has been an exemplar of any of the principles, I'd like to interview you for the book. Perhaps you can suggest someone I should speak to?

Finally, Jamie is continuing with 90:10 but taking it in a new direction. Rather than consulting to other businesses, his focus is shifting to creating start-ups based on The 10 Principles. Of course I wish him and the board every success with that. We remain very good friends.

I still believe there is much good and valuable work to be done with existing organisations, helping them learn from the world as it it to make them a better fit with it and a greater success in it. That's what's led me to The Social Partners.

And if you'd like to contact me there the easiest way is by email: david.cushman@thesocialpartners.com

Thursday, July 19, 2012

The 10 Principles of Open Business

10 Principles of Open Business - 9010 group from 90:10 Group

Regular readers know my day job at 90:10 Group focuses on delivering Open Business. After 3 years of doing so with large organisations across EMEA, co-founder Jamie Burke and I have concluded there are 10 Principles of Open Business.

An Open Business is one which uses its available resources to discover people who care about the same Purpose it does, brings those people together and joins with them to achieve that Purpose.
It is designed from the outset to scale through participation. It makes partners of customers.

Over the next few weeks we'll build on this to define the 10 Principles of Open Business and share case studies demonstrating the success of each Principle in practice. We’ll set a ‘Goal State’ as the ideal outcome and describe the ‘Worst Case’ position – to enable you to benchmark your organisation’s progress towards each Goal States.

To read the first post in the series visit 9010Group.com.

Monday, March 07, 2011

Two new jobs at 90:10 Group

London-based social business consultancy 90:10 Group (UK) is seeking to recruit both an Executive and an Associate to help us change the world - niche by niche. Both roles are based in London, UK.

EXECUTIVE
The Executive role is a first step on an exciting career path for someone with a passion for the tools and techniques of social media and the desire and ambition to join a vibrant, fast-growing organisation in a sector bursting with innovation and opportunity.
During your first year you'll receive exceptional training and guidance, preparing you for promotion within 12 short months. We recruit into this role with your long term development very much front of mind.
We expect the successful applicant to be capable of becoming a share-holding partner within three short years and a director of their own arm of the business within 5-6. On joining you will have a clear career development path mapped out with rewards and incentives marking the way.
Our career structure is designed to recognise and reward the work and experience our employees gain at 90:10 and give each member of the team more to inspire and aspire to.

The role:
The Executive role functions as the one-year entry point into the 90:10 Group business.
The Location:
Our London office at 88 Kingsway, Holborn.
Function: You will provide vital day-to-day support to the London office and its team while gaining an understanding of how the office / business operates. You will gain hands-on experience in community culture - the 90:10 platform approach to delivering business efficiencies through social technologies and techniques of co-creation.
You will be trained in the best online community auditing/monitoring and data processing tools and techniques with expert leadership. You will also be supported in responding to day-to-day client management issues.
You will be required from time to time (with any necessary training) to update our own web resources, take notes in meetings and support the senior team in a variety of administrative roles.

Essential: Excellent written and communication skills in English. Computer and web literacy. Business and client focus. Excellent eye for detail and accuracy. Must have the right to work in the UK (you will be based at our office in Holborn, London, right next to the tube).
Advantageous: Knowledge of/experience in social media monitoring technologies. As a multinational, multilingual business, additional languages are also clear advantage as is evidence of effective personal participation in social media. A qualification in Research or Communications OR equivalent working experience will make you stand out, too.

ASSOCIATE
THE ROLE:
The role of associate is a client-facing role which requires a year’s experience within 90:10 Group or equivalent skill sets. We expect the successful applicant to be capable of becoming a share-holding partner within two short years and a director of their own arm of the business within 4-5. On joining you will have a clear career development path mapped out with rewards and incentives marking the way.
It is a continuing development role in which you will perform the following functions and develop the following skills:
Functions: Support the Group and the London office in the following ways:

Create report documents, coordinate meetings and provide clients day-to-day service.
Manage the delivery of social media monitoring reports, audits and local accounts.
Attend presentations to clients
Interpret industry news for your local office.
Develop hands on experience in community engagement (outreach etc)
Perform Data processing/Social media monitoring
Support executives in their training in data processing/social media monitoring
Identify and share best practice both in London and throughout the group.
Monitor development of social media activity in relevant markets
Monitor developments in the brands and orgs we work for with specific focus on accounts you are responsible for.
Identify and share, and where directed, pursue new business opportunities

Demonstrate and develop an interest in and understanding of :

Managing large local and / or multi-regional accounts.
Leading all listening and audit presentations to clients and their agencies
Using audit and listening outcomes in marcomms planning processes, idea creation and strategic support.
Co-creation initiatives and workshops through all their phases.
Creating and sharing slide-decks and demonstrating strategic capability.
Costing of projects and invoicing of clients.

Further your interest in and understanding of :

Ninety10's approach, products and services
The businesses, brands and organisations we work with
Your blogging and other areas of expertise to demonstrate thought leadership in social media.
All aspects of our social media monitoring processes - from commissioning to delivery - including technical and client-relationship aspects.
Business transformation through social technologies

Essential: Experience in and off social media monitoring and reporting is essential for this particular Associate role. Must have the right to work in the UK (you will be based at our office in Holborn, London, right next to the tube) and have excellent communication skills in English.

Advantageous: As a multinational, multilingual business, additional languages are a clear advantage as is evidence of effective personal participation in social media. A qualification in Research or Communications OR equivalent working experience will make you stand out, too.

We intend to appoint to these roles immediately - there is work waiting to be done! If you or anyone you know would like to discuss these rare opportunities please email me david@ninety10group.com with your CV, current salary details and availability today.

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Thursday, March 25, 2010

Plug collaboration into your business

Plug collaboration into your business

View more presentations from david cushman.

Bringing communities together, co-creating, collaboration, open source... open ended?

The whole notion of businesses without walls can be very difficult for those embedded in traditional organisations to imagine. Where to start? Where does it end?

So at (disclosure, I work there) 90:10 we have been working on a whole series of products to help those organisations benefit from the value created by co-creation in a rapid, outcome-oriented way. First, clear, effective action-oriented steps.

They each have deliverables and outcomes, fixed and short timescales (from 1 week to 3 months) and fixed prices to go with them.

The following slidedeck reveals our approach. If you're interested in the products themselves and how they can create value for your organisation - let me know.