Here's a summary piece on the UK Fashion landscape which you're welcome to download and or share.
Fashion UK Social Media Landscape Audit 9010 Group
View more presentations from 90:10 Group Ltd..
The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
Thursday, September 30, 2010
Fashion UK Social Media Landscape Audit
As I'm sure many of those who participate in this blog will be aware, I'm MD at 90:10 UK. Part of what we do is auditing of community landscapes.
Here's a summary piece on the UK Fashion landscape which you're welcome to download and or share.
Here's a summary piece on the UK Fashion landscape which you're welcome to download and or share.
Friday, September 24, 2010
Twitter fails to deliver on niche - again...
Image via WikipediaJust been taking a quick look at the 'New Twitter' which is creeping around London right now.Lot's of nice things about it of course - which you will have heard and seen before no doubt. My colleague Jason Fashade has analysed its impact on a number of factors here.
What bothers me is that the Twitterbods seem to have gone for mass broad value, over niche core relevance once again. This surprises (and underwhelms) me given Twitter's baked-in understanding of the networked world.
The target of my concern is in the 'tweets near you' search function.
Just as with Trends, there is no option to narrow this to the tweets of people who matter to you (ie Trends Among Friends - as I've previously called for).
So yes, I can search for tweets near me - which has some value, granted - but not from tweets from friends of mine near me (which has far greater relevance and therefore value).
Come on guys it's a network of fluid high-value niches - give us access to that! FourSquare does.
Dog Bites Man: Reclaiming the issue attention cycle
And then I recalled something called the 'issue attention cycle' we used to talk about in newspapers back when I was in that industry.
Essentially it was the length of time people would still be bothered about a particular issue.
The first dog attack may get a 'brief' on page 7. The second a lead story on page 5. By the third there's a campaign on page 1. But as the attention wanes further attacks warrant less and less attention until they are no longer covered at all.
The issue - one assumes - remains, it's the attention that has gone.
Newspapers likely had a viral impact on each other. Neighbouring local papers having their agendas set, their attention focused, by those nearby.
I imagine (and if you have a relevant example, please do share) if you mapped the reporting of dog attacks over time you would see classic viral dispersion across the nation. Bubbling up, bubbling down again.
Let's assume that dog behaviour isn't viral - that there isn't the equivalent of doggy newspapers to spread the news. The behaviour of the dogs hasn't changed. The reporting of it has.
That's worth remembering when you read any story selected for you by lowest-common-denominator publication.
But it's also important we remind ourselves of this in social media: where the issue attention cycle remains. Through our selection of trusted sources (ie rss readers or peer-to-peer recommendation focused by our selection of Twitter or Facebook friends) we are active participants in the generation of these cycles.
And through the speed of publication, the cycles are hugely truncated.
The saving grace of the web in this regard is the universal ability to publish that it grants.
We don't have to wait for the centre to pay something attention; ourselves and our peers create our only cycles. We choose when to start them, how long to sustain them and when their job is done.
No one can tell us where our interest starts and finishes any more.
And for that we should be eternally grateful. The media chose what to surface. Now we do.
Join me in celebrating Britain's digital heroes
Each year Citizens Online (of which I am a board trustee) opens a wonderful awards programme which offers £5000 for the TalkTalk Digital Heroes winner.The awards celebrate people who use digital technology to bring about positive social change.
The 2010 TalkTalk Digital Heroes Awards is the UK’s only scheme to reward the amazing individuals who are using digital technology to benefit their local communities.
The awards will be given to outstanding individuals, working within UK community groups or charities, who are using the power of digital technology to implement bright ideas which bring about positive social change. The awards will be used to fund both new and existing digital projects.
Last year our TalkTalk awards saw an incredible response with over 30,000 public votes deciding on 12 truly inspirational winners. Please join me in trying to spread the word even more widely this year.
Don’t leave it too late. Deadline for entries is September 30th.
More on the awards and how to enter at: http://www.talk-talk.mirror.co.uk/
Thursday, September 23, 2010
Black hats and libellous foolishness
Little pieces of my thinking, loosely connected, can be found scattered around the web in the last few days. To note and point those who may otherwise have missed:
First, my lead column for Marketing Week (the UK-based weekly published for the marketing industry) 'Wear The Right Hat for Brand Advocacy' - my appeal for a recognition of what is bad about social by giving a name to it (Black Hat peer-to-peer).
Second, a blog post I wrote in response to the plans by 400 hotels to sue user-powered review site TripAdvisor - which I chose to publish on the Ninety10group.com company blog. It's titled Sue TripAdvisor? You may as well sue the internet.
I'd welcome your comments of course, in the usual manner.
First, my lead column for Marketing Week (the UK-based weekly published for the marketing industry) 'Wear The Right Hat for Brand Advocacy' - my appeal for a recognition of what is bad about social by giving a name to it (Black Hat peer-to-peer).
Second, a blog post I wrote in response to the plans by 400 hotels to sue user-powered review site TripAdvisor - which I chose to publish on the Ninety10group.com company blog. It's titled Sue TripAdvisor? You may as well sue the internet.
I'd welcome your comments of course, in the usual manner.
Subscribe to:
Posts (Atom)
FasterFuture.blogspot.com
The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
