Tomi Ahonen, Alan Moore and me at Oxford Uni

It's not often you get the opportunity to see both of the authors of the seminal Communities Dominate Brands in the same place at the same time (Alan Moore and Tomi T Ahonen) - and even rarer that you'll find yours truly joining them in what promises to be an exciting exploration of Mobile as 7th of the Mass Media.

Not only is that the title of Tomi's latest book, it's also the title of a course at Oxford University on October 12-13 led by Tomi, Alan and myself.

We tried to run this course almost two years ago. Now that iPhones have become so ubiquitous, there may be more readiness for it.(image via w3.org)

Hope you'll know someone who ought to be there! Book Your Place

The following is from the University of Oxford's Continuing Education site.

About the Course

Mobile is emerging as the 7th mass media channel, whilst legacy mass media witnesses a decline. This course presents a journey through some of the most advanced content and media services deployed on mobile phones, in the most advanced mobile telecoms countries such as Japan, South Korea, Hong Kong and Finland.

Intending to build on the content of Tomi T. Ahonen’s sixth book ‘Mobile as 7th of the Mass Media’, the course provides a unique opportunity to explore the taxonomy of the seven mass media, with an emphasis on what lessons can be learned when newer media are introduced.

The course will begin by examining the overall industry and the consumers of mobile content, before moving on to explain how to build compelling content to mobile, and exploding the myths of the limitations of supposedly too small keypads and tiny screens. The most promising early media content types: music, gaming, TV, internet, advertising and social networking will also be discussed.
All delegates will receive a free copy of Tomi T. Ahonen's book Mobile as 7th of the Mass Media.

Tomi T. Ahonen speaks to CNN - watch the video here

Who is it for?

Anyone in the current legacy media space who wants to understand new media, thus digital media executives in television, print, radio, cinema, recordings industries and advertising; all in the internet businesses who are interested in the future of the web; and those within mobile who work with media and convergence. No prior knowledge of mobile telecoms or media is necessary.

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Interactive webinar with Gerd Leonhard and Alan Moore

Gerd Leonhard via Wikipedia

Two of the brightest lights to guide you into the networked world, Alan Moore and Gerd Leonhard, have buddied up to present a joint webinar:

Thriving commercially in social media and the networked society: An interactive seminar with Gerd Leonhard and Alan Moore

Both are acclaimed authors, bloggers and consultants to a wide-range of global organisations.

Places are strictly limited and priced at just $50. Gerd and Alan are both good friends of mine - and fellow collaborators at 90:10. Trust me - that's around 1% of their combined day rates - so quite a bargain.

But just in case you need even more of an incentive, there's a special discount code available on a first-come first-served basis. It'll bag you a decent 15% off the price. To get it just drop me an email.

The webinar is on Monday, March 1, 2010 from 1:00 PM - 2:30 PM (ET)

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Lighting fires with Santa Claus

For many years now (10 or so) I've been going out rattling tins with Santa and St Neots Roundtable for 5-7 nights each December.
This year was my last, officially, thanks to increasing commitments elsewhere.
Although a chore in terms of finding the time required, it's always fun to see the kids' reactions (and we do raise a chunk of change for good causes).

What I really liked about the run we did in the snow on Sunday (and no, that isn't me in the picture), was how in some communities, the arrival of Santa and his sleigh became the content.

He brought people out of their houses, where they came together to interact - to be together.

No Santa, no conversation. No conversation, no community.

Reminded me of a chapter Alan Moore is writing for his new book No Straight Lines (which I have had a preview of) in which Alan recalls the impact of the Queen's Silver Jubilee (in 1977) in creating a surge in community.

It was self-organised street parties that brought people together to speak. But it was the Queen's Silver Jubilee that excited people enough to self-organise.
Alan bemoans how, after a while, the sense of community the day created just faded away.

A big idea across the nation all in one go. Or a small one, travelling through communities street by street. They bring people together.

And when people come together they act.

All groups are ultimately adhoc, self-organising around what matters to its members right now. The real-time web is revealing this more clearly by the day.

Sometimes what matters to the group comes from outside. Like Santa. Like The Queen's Silver Jubilee. But the brightest, warmest glow comes not from the spark - but from the fire it ignites.

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Alan Moore on the 'the toxic tail end of the industrial age'

On November 17 I will be speaking at Monitoring Social Media in central London. Which is nice. If you're in London or anywhere close-ish, you should come.

So will the author of Communities Dominate Brands Alan Moore.

Alan, a very good friend of mine, and a collaborator over at 90:10, is also speaking at London's MIT Enterprise Forum on the same day, following in the footsteps of Guy Kawasaki, among others. There you go - two good reasons to be in London that day.

For the detail, go here.

But for a taste of the thinking... here's Alan:

We are witnesses to a structural and transformational change in society, what many describe as the toxic tail end of our industrial, mass consumer, mass media era. The tragic legacy of the last 150 years is that humanity has been thin sliced and deconstructed almost to the point of destruction. Human beings have become little more than individual units of capitalism – pawns of economists and unfettered capitalism.

But the fact is, “I needs we, to truly be I,” wrote Carl Jung, and this is why we as a species are at the barricades of a communications revolution, in which humanity is renegotiating the power relationships between; people, organisations, and even governments. As social philosopher Richard Sennett argues, we want to, “recover something of the spirit of the Enlightenment on terms appropriate to our time”.

The tools of the revolution are digital communication technologies, but the drivers are about human connection and human identity. Technology does not come out of nowhere, it is indeed a human invention in the first place, and these technologies succeed to the extent they meet fundamental human needs. The rise of the networked society is no accident, and a new philosophy is needed now to enable individuals and organisations adapt to a new way of doing, trading, educating, living.

Therefore, our imperative is to de-school ourselves in a philosophy and a way of thinking and acting that has delivered us into a cultural, ideological and economic cul-de-sac. We need to liberate ourselves from how we were once taught to think and live our lives, stemming from the ethos of industrialisation and the mass consumer society.

Don't miss him.

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Mobile: My Remote Control for Life

Need a lesson in mobile marketing and communications? I can't think of a better place to start than this training day run by people I know, admire and respect; Alan Moore, Jonathan Macdonald and Alex Meisl.
It's on October 28 at London's Hospital club. More about why you should take my word for it, here.

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In search of a new philosophy

Alan Moore is pitching a proposal for next year's SXSW. If you like the sound of it, vote for it.
His 'No Straight Lines Thinking' approach is a rallying call for a new philosophy more appropriate to the networked world.

Disclosure: Alan is a good friend to me, and someone I have worked with in the past and would gladly work with in the future - a true believer in the power of the network.

He says:

The core areas (to investigate) are these:

1. System breakdown: We are witness to a structural and transformational change in society.
2. The wholesale pursuit of material wealth has in fact come at a terrible cost for society
3. Threat: the current unsustainability of humanity
4. The true nature of humans and the technology of man: their intimate relationship
5. Liberation Day: We need to examine the various solutions and tools that can enable us to thrive and survive, to take back that which makes us whole as people, individually and collectively.
6. Simplexity: The digital and highly networked world seems to have created a more complex way of living. We need to learn to deal with this complexity, by understanding how it works.
7. Deschoolling: Our imperative is to de-school ourselves in a philosophy that has driven us into a cultural, ideological and economic cul-de-sac.
8. New Philosophy: We need a new language to help us understand the deep context of the change we are in
9. The no straight line universe: We need to explore its shape we need to feel it; physically, intellectually, and emotionally

And there's a video to explain a little more:  

10 people to learn about social media from

I got asked yesterday for people who it would be good to follow if you wanted to learn about social media.

This is a list that could be 1000s long for me. Everyone I follow, am a friend of, read, link to, talk to... everyone teaches me about social media.

But I was asked for a list of 10. Not wishing to disappoint, here they are, completely as they fall from my fingers and onto the keyboard). I'd love to see yours shared as a list in the comments below. More people we can learn from.

Seems appropriate for a #FollowFriday on twitter... (Picture shows Euan and Stowe in London last week...)

1. Clay Shirky (@Cshirky on twitter) - Doesn't blog and tweet often, but when he does...
2. David Armano (@armano) - Brilliant for those of us who need diagrams.
   
3. Hugh McLeod (@gapingvoid) - Social marketing with menaces. Built on Purpose.
4. Stowe Boyd (@stoweboyd) - Operating manual for the social revolution. With a beard.
5. JP Rangaswami (@jobsworth) - Warm, open and real.
6. Mark Earls (@herdmeister) - Anti-brandist, Purpose personified.
7. Euan Semple (@euan) - Clue-ridden and blessed with the gift of KISS
8. Neil Perkin (@neilperkin) - Marketing strategy with chickens.
   
9. Tony (@Zappos) CEO of Zappos - A case study in the value of being human on a moment by moment basis.
10. Alan and Tomi (@alansmlxl @tomiahonen) Seminal communitarians.
    

Just realised the only people on that list I haven't met are Hugh and Tony. Must fix that.

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Winning With Social Media: The highlights

Here (finally) are the edited highlights of Brando Social's Winning With Social Media event.
If it whets your appetite, you can see videos and slidedecks from the whole event right here.

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Me, Tomi Ahonen and Alan Moore at Oxford Uni

It's not often you get the opportunity to see both of the authors of the seminal Communities Dominate Brands in the same place at the same time (Alan Moore and Tomi T Ahonen) - and even rarer that you'll find yours truly joining them in what promises to be an exciting exploration of Mobile as 7th of the Mass Media.

Not only is that the title of Tomi's latest book, it's also the title of a course at Oxford University on April 22-23 led by Tomi, Alan and myself.

The new date (it was originally due to take place in December) means its on the days preceding the ever-brilliant Forum Oxford Future Technologies conference which is held at the same venue on the 24th.

Hope you'll know someone who ought to be there! Book Your Place

The following is from the University of Oxford's Continuing Education site.

About the Course

Mobile is emerging as the 7th mass media channel, whilst legacy mass media witnesses a decline. This course presents a journey through some of the most advanced content and media services deployed on mobile phones, in the most advanced mobile telecoms countries such as Japan, South Korea, Hong Kong and Finland.

Intending to build on the content of Tomi T. Ahonen’s sixth book ‘Mobile as 7th of the Mass Media’, the course provides a unique opportunity to explore the taxonomy of the seven mass media, with an emphasis on what lessons can be learned when newer media are introduced.

The course will begin by examining the overall industry and the consumers of mobile content, before moving on to explain how to build compelling content to mobile, and exploding the myths of the limitations of supposedly too small keypads and tiny screens. The most promising early media content types: music, gaming, TV, internet, advertising and social networking will also be discussed.
All delegates will receive a free copy of Tomi T. Ahonen's book Mobile as 7th of the Mass Media.

Tomi T. Ahonen speaks to CNN - watch the video here

Who is it for?

Anyone in the current legacy media space who wants to understand new media, thus digital media executives in television, print, radio, cinema, recordings industries and advertising; all in the internet businesses who are interested in the future of the web; and those within mobile who work with media and convergence. No prior knowledge of mobile telecoms or media is necessary.

Course Presenters

• Tomi T. Ahonen MBA, Independent 3G Strategy Consultant and Author
• Alan Moore, Author and CEO of SMLXL
• David Cushman, Author, Consultant and Director of Social Media, BrandoSocial.com

Course Content

The environment of mobile
• Mobile industry ecosystem
• Digital convergence and mobile, 5 industries
• Customer of Mobile - Gen C

The 7 Media
• Legacy mass media Print, Recordings, Cinema, Radio, TV
• Internet as first interactive media
• Communities of Purpose and Long tail

Mobile as 7th of the Mass Media
• Inherently threatening
• interactive
• Seven Unique benefits of Mobile

Clash of the Media
• Print, Recordings, Cinema vs Mobile
• Radio vs Mobile
• TV vs Mobile
• Internet vs Mobile

Mobile Services and Applications
• Evolution of handset - 8 C's
• The Six M's service creation theory
• Widgets

Community and Mobile
• Group forming theory
• Mobile social networks

Marketing and Advertising
• Social Advertising Intelligence
• and mobile advertising

Making it magical
• beyond the obvious with some case examples
• Shazam, AQA, Blyk, Tohato, Flirtomatic, Cameraphone Dictionary
• Summaries, conclusions, Q and A

Venue

Department for Continuing Education, Rewley House, Oxford
First day registration from 8.30am when course materials will be distributed.
Refreshments from 8.30am on the first day plus two 30 minute breaks during the day and a one-hour lunch break.
The course will begin at 9.00am and end at approximately 5.00pm on each day.

• Book Your Place
  

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ROI in social media: If you can measure it you can value it

One of the toughest challenges facing those of us seeking to evangelise the use of social media for its group-forming, co-creating, conversation-enabling, epoch-making value, is getting sign-off from those holding the purse-strings.
Like many embedded in social media I tend to 'know' there's value in it. I don't need anyone to calculate it for me and offer me a Return On Investment.
But not everyone is embedded in social media - and that 'not everyone' often includes those in the boardroom who need to justify every sweat of spend to shareholders and other stakeholders - especially in troubled times.
So Luke Brynley-Jones' presentation at Brando Social's Winning With Social Media event might be just what you were waiting for.
Luke argues that if you can measure something you can ascribe value to it - and reveals how you can go about measuring social media.
It's the third video from the morning session of Winning With Social Media (which was held at the Soho Hotel, London, last week). Watch it below. I've also added Luke's slidedeck.
Alternatively, watch the video alongside the slidedeck on the brandosocial.com site.
The previous two parts: What is social media? and Adapting Brands and organisations to the networked world (by me) and From Interruption to Engagement (by Alan Moore) have been made available on this blog earlier this week.
And yes, there is more to come!
Hope you're enjoying the series and I do, as always, welcome your comments and contributions.
Disclosure: I work for Brando Social.


Luke Brynley-Jones "New measures of success" from Brando Social on Vimeo.

Here are Luke's slides to accompany the video:

New measures of success: ROI in social media

View more presentations from BrandoSocial. (tags: social media)

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From Interruption to Engagement

Part two of BrandoSocial.com's Winning With Social Media - held at the Soho Hotel in London last week, featured Alan Moore.
Alan talked about the journey from interruption to engagement.
See his video and slidedeck below. Part 1 (my opening bit) was published on this blog yesterday March 3.
Disclosure: I work for BrandoSocial.


Alan Moore - "What was wrong with interruption?" from Brando Social on Vimeo.

Here's the slides Alan was speaking to:

What was wrong with interruption?

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What is Social Media? How can brands and organisations adapt to it?

Pleased to say we are now able to share video and slidedecks from BrandoSocial's Winning With Social Media event.
I'm going to add them to my blog over the next few days, in the order we appeared.
Up first, me, defining what social media is, defining the size of the prize and the urgency and inevitability of involvement - and how brands and organisations can adapt to our ever-more networked world.


David Cushman - "Setting the social media scene & Adapting brands to the networked world" from Brando Social on Vimeo.

Here's the slidedeck I was speaking to: (UPDATE March 4, Slideshare chose this presentation to feature on its homepage on March 3/4, 2009).

Setting the social media scene & Adapting brands to the networked world

View more presentations from BrandoSocial.

I'll be adding the videos and presentations by Alan Moore, Chris Thorpe, Luke Brynley-Jones and Jamie Burke over the next few days.

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Winning with social media

Breathing a sigh of relief after the BrandoSocial 'Winning with Social Media' event at the Soho Hotel in central London this morning.
We've been getting some great feedback via twitter already:

FoluB: Good talk from @davidcushman at the #Brandosocial seminar. He and Alan Moore talked a lot of sense

farhan: just finished a great morning listening to some social media greats including @davidcushman, and co from @brandosocial

badgergravling: @davidcushman Interesting event and will be in touch shortly...

about 1 hour ago from web

tshelton: @davidcushman thanks for letting me come! fun to see your terrific team in action and spreading the word that social media is inevitable

msamayoa: Enjoying a truly inspired state of mind after Brando Social's event! Lots to process and then share. More soon... Me = :D!!!

madejadomuelta: I have attended this morning to the Brando Social event. It was just brilliant. Congratulations!!

All this - and I got to see Mr T from the A-team when we went down to check out to do a technical run-thru the day before :-)

Seriously, big thanks to my fellow speakers Luke Brynley-Jones, Alan Moore, Chris Thorpe and Jamie Burke. And to Dominic Campbell who joined in for the panel at the end. You rocked guys. Find out more about all of them and their services here.

For those who couldn't be there, we're going to add video of the whole thing to the BrandoSocial website in the next couple of days.

Attendees also got a nice glossy copy of our white paper 'What Is Social Media'. You can get a downloadable version free here.

Just for the sake of clarity, BrandoSocial is a full service social media agency where I'm Director of Social Media.

I'm now looking forward to speaking to MA students on the online publishing course at Leicester De Montford Uni tomorrow morning. If any of you have any questions you'd like me to think about in advance, drop me an email?

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Defining social media

I often get asked for a definition of what social media is.

There are those who see the phrase as standing in the way of the true significance of the adhoc group forming nature of the internet (communities of purpose, as I so often refer to them).

Alan Moore asked recently via twitter for a definition those outside the echo chamber might more easily 'get'.

It's a tough call. Many people start off refering to social media as a channel or tool which can be used to target audiences. Avoid.

I usually answer the 'what is social media' question with:

"Any form of peer-to-peer communications which are digitally enabled."

It's my catch-all to cover everything from sms texting, through email, through digg, facebook, twitter, et al.

But what if peer-to-peer isn't a shared term of reference between you and those you are joining in conversation?

Well, rather than the broadcast media's concept of one to many, social media is, as the name implies, more pluralist.

It's many media. (image courtesy)

Many to many.

Many publishers, many advertisers, many marketers, many distributors, many organisers, many producers, serving many, many, many adhoc self-forming niches of relevance (which is why it's a network, a supply web - not a channel or supply chain).

No longer does a small handful control who publishes, who advertises, who markets, who distributes, who organises, who produces. No longer does a handful choose what the many have to accept as relevant (eg the lowest common denominator of mass media and mass production).

Social media is about, for and by all of us. All of the many potential groups of us. And we (and therefore the number of our groups) are many.

At its simplest, social media is where humans talk to each other about any and everything, as humans.

And as we do that, we share information about ourselves. Thanks to the real-time global Power of the Network, we are now better able than ever to find others like us, who care about the same problems we want to solve (right now).

Through our global real-time conversations we find solutions we are prepared to act on to make happen.

Right there is where the value emerges.

BTW: Here's the latest from the #socialmediais tag in twitter.

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Alan Moore on engagement, his journey to the networked world and his next book

Alan Moore - one of the most influential people on my own journey to the networked world - tells us about his journey.



Blown away to be able to say Alan has joined me in a network of the very best consultants - people who all have a deep understanding of the power of the network - which I'm putting together at BrandoSocial.

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Changing perceptions about the mobile society

This man's writing changed my life. Now he's turned his attention to changing Microsoft's perception of mobile in The Glittering Allure of the Mobile Society.

Give him half an hour and he'll change yours.

Download the white paper now.

Alan Moore is one of the key inspirations behind my book The Power of the Network, and, I'm proud to say, a very good friend.

Image courtesy

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My Christmas Wish List

The fabulous Dan tagged me in this little bit of fun.

If you get tagged you have to blog your Chrstmas Wish list too - and link back to the person who tagged you (me, if you're reading this - that's me :-).

But just because you aren't tagged here and now doesn't mean you can't join in; it just means you don't HAVE to!

These mid-winter thoughts also remind me the year is coming to an end. So it will soon be time to drag out my annual predictions from last year (not much time left for some of those now!) and make another wild stab for next. (image courtesy)

Always fun!

But back to my Christmas wish list. Of course at the top is health and happiness for my nearest and dearest - and for you and yours.

But beyond that, what else could Santa deliver. (appropriate on a day on which its entirely possible I may be spotted in a Santa outfit myself... More of which another time.

1. An end to silos.
The more our metadata can leak beyond them the more we can bring value to one another. Maybe I want one big silo everyone can swhirl around in. Less structured database, more primordial soup.
I happen to believe it would go a long way towards us understanding each other and caring about eachother. Which would help with my next little request.

2 Peace.
Peace has a great chance when it's powered by the flattening of inequalities. Inequalities are the result of exploitation. Exploitation is a good deal harder when we are all publishers, advertisers' marketers and ultimately producers. It's tough to exploit people in the world of the eighth mass media.

3. One more node to share my network, doubling the value for all of us.

4. More of you to pledge to undertake some community action in the offline world. You'll be giving us examples of the generosity of spirit emerging from and required of the networked world.

5. To finally meet Jp Rangaswami in person and hand him the signed copy of The Power of The Network he flattered me so much by asking for. :-)

And I'll tag

Alan
Neville
JP
Stowe
Andrew

ThinkTank makes it easier to connect people who care

Delighted to say this post, which includes my user-is-the-destination now slidedeck and a video of me presenting it at widget web expo (London) has been short-listed for post of the month in Neil Perkins ThinkTank.

I hope you'll spare the time to go cast a vote for any of the very worthy candidates.

Neil's ThinkTank is a great way of connecting communities of purpose: People who care enough about something to make change happen.

The first step is discovering and connecting with people who share your purpose: People you didn't know you needed or needed to know.

Blogrolls (which in a disaggregated one-post-only kind of way is what ThinkTank is) perform this introduction extremely effectively.

It works as a distributed network of trust. Trust me and it's likely you'll trust my advice to check out ThinkTank.

Trust what you find there - and who knows how much value you will find in the new connections that leads you to.

You are on a journey to seek others who  have the same issues and challenges to solve.
If I can be part of that journey, great. If we join together on that journey, even better.
We are the eighth mass media.

Bonus link: Alan Moore on why brands need people and people need brands.

Hail to the Chief Node

Way back when I worked for a plc, those of us keen on adapting the business to the networked world faced a problem.

The biggest stakeholders in the business were not the staff or the bosses, they were the city institutions through whose hands ownership passed on a monthly, weekly and occasionally daily basis.

Image: tsevis via flickr /

Theirs was a mindset built on predictions based on on past performance. They understand and back incremental improvement.

"A little higher with your scissor kick please, but don't you dare try that Fosbury flop!"

So how to convince them that they needed to try a Fosbury flop?

Alan Moore and I mused on this and came up with an audacious plan to bring the then wannabe-democratic party nominee Barack Obama to address city leaders at londons mansion house on the subject of how he would become the next president of the united states through the power of the network; his use of social media to co-create an election victory with self-forming groups of purpose, sharing and passing on a message of vital use to them.

We figured that on his election (which we regarded as a given even then, yes I did tell anyone who would listen so) ought to convince any plc's shareholders that it was time to embrace the power of the network, to buy into, join with it and benefit from it.

Would have cost us a few quid

Just wanted to say thanks to Obama for saving us that time, trouble and money.

I'm sure in due course Obama will address the mansion house. More importantly he now has a platform to address the world: Hail to the Chief Node.

If any company, any organisation, any person remains unconvinced of the need to embrace the poetry and power of the network now, then I am sorry for your losses.

Check Obama's website, his Twitter account, his Youtube channel, the Facebook groups etc etc and stop wondering how he did it.

Instead ask how you can too.

Alan Moore, Tomi Ahonen and me! At Oxford University; Dec 3-4

It's not often you get the opportunity to see both of the authors of the seminal Communities Dominate Brands in the same place at the same time (Alan Moore and Tomi T Ahonen) - and even rarer that you'll find yours truly joining them in what promises to be an exciting exploration of Mobile as 7th of the Mass Media.
Not only is that the title of Tomi's latest book, it's also the title of a course at Oxford University on December 3-4 led by Tomi, Alan and myself.

Hope you'll know someone who ought to be there! Book Your Place

The following is from the University of Oxford's Continuing Education site. 

About the Course

Mobile is emerging as the 7th mass media channel, whilst legacy mass media witnesses a decline. This course presents a journey through some of the most advanced content and media services deployed on mobile phones, in the most advanced mobile telecoms countries such as Japan, South Korea, Hong Kong and Finland.

Intending to build on the content of Tomi T. Ahonen’s sixth book ‘Mobile as 7th of the Mass Media’, the course provides a unique opportunity to explore the taxonomy of the seven mass media, with an emphasis on what lessons can be learned when newer media are introduced.

The course will begin by examining the overall industry and the consumers of mobile content, before moving on to explain how to build compelling content to mobile, and exploding the myths of the limitations of supposedly too small keypads and tiny screens. The most promising early media content types: music, gaming, TV, internet, advertising and social networking will also be discussed.
All delegates will receive a free copy of Tomi T. Ahonen's book Mobile as 7th of the Mass Media.

Tomi T. Ahonen speaks to CNN - watch the video here

Who is it for?

Anyone in the current legacy media space who wants to understand new media, thus digital media executives in television, print, radio, cinema, recordings industries and advertising; all in the internet businesses who are interested in the future of the web; and those within mobile who work with media and convergence. No prior knowledge of mobile telecoms or media is necessary.

Course Presenters

• Tomi T. Ahonen MBA, Independent 3G Strategy Consultant and Author
• Alan Moore, Author and CEO of SMLXL
• David Cushman, Director of Social Media, Brando Digital

Course Content

The environment of mobile
• Mobile industry ecosystem
• Digital convergence and mobile, 5 industries
• Customer of Mobile - Gen C

The 7 Media
• Legacy mass media Print, Recordings, Cinema, Radio, TV
• Internet as first interactive media
• Communities of Purpose and Long tail

Mobile as 7th of the Mass Media
• Inherently threatening
• interactive
• Seven Unique benefits of Mobile

Clash of the Media
• Print, Recordings, Cinema vs Mobile
• Radio vs Mobile
• TV vs Mobile
• Internet vs Mobile

Mobile Services and Applications
• Evolution of handset - 8 C's
• The Six M's service creation theory
• Widgets

Community and Mobile
• Group forming theory
• Mobile social networks

Marketing and Advertising
• Social Advertising Intelligence
• and mobile advertising

Making it magical
• beyond the obvious with some case examples
• Shazam, AQA, Blyk, Tohato, Flirtomatic, Cameraphone Dictionary
• Summaries, conclusions, Q and A

Venue

Department for Continuing Education, Rewley House, Oxford
First day registration from 8.30am when course materials will be distributed.
Refreshments from 8.30am on the first day plus two 30 minute breaks during the day and a one-hour lunch break.
The course will begin at 9.00am and end at approximately 5.00pm on each day.

• Book Your Place