Charley D spotted this - a pretty clear indication of the rapidly snowballing influence of social-networking site Bebo.
Guess it's another example of a brand coming from no where to top of the tree in nano seconds (Bebo is just celebrating its first birthday).
I'm convinced it's the connectedness of the communities that form on digital platforms like this which accelerates this growth in exponential ways traditional marketing methods can't get close to. Even eBay is having a go.
But, I post this stuff to be shot at... so, over to you.
The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
There's an obvious reason when you sign up.
ReplyDeleteA pre-populated email that hooks into your hotmail, gmail or outlook address book, and will invite all your contacts in one go.
So get 100 people to join, and if they've got 100 email contacts, that's 10,000 contacted straight away.
Then once you reach critical mass, mainstream publications write about you, 6-12 months after launch, and the mass market suddenly wonder what's going on.
Similar method to the closed services, such as gmail, which were invite only