Thursday, October 05, 2006

Bebo closing on Ebay as most searched for brand

Charley D spotted this - a pretty clear indication of the rapidly snowballing influence of social-networking site Bebo.

Guess it's another example of a brand coming from no where to top of the tree in nano seconds (Bebo is just celebrating its first birthday).

I'm convinced it's the connectedness of the communities that form on digital platforms like this which accelerates this growth in exponential ways traditional marketing methods can't get close to. Even eBay is having a go.

But, I post this stuff to be shot at... so, over to you.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?