Monday, October 02, 2006

YouGov report on youth use of mobile phones

YouGov has done us the service of gathering loads of useful stuff about how kids are using phones all in one place: http://www.yougov.com/archives/pdf/CPW060101004_2.pdf?jID=2&aId=2174&sID=6&UID

Check out the emerging trends - yet more evidence of Generation C (see previous post, Sep 06) arriving in the UK before our very eyes - and how social networks are shifting to the mobile phone as a preferred platform (see alpha user vs target reader post, Sep 06)

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