Monday, October 30, 2006

Mobile Social Networking: From theory to action

I've made it pretty clear to as many as will listen that I think there is huge growth opportunities for traditional media companies if they can understand how Generation-C (and it's desire for connectedness) intersects with their markets.

And I've given examples of actual social-networking successes in previous posts. And with Tomi T Ahonen's recent postings - we've got some pretty clear idea that getting to grips with this stuff is not just desirable, it's absolutely essential.

So how to translate all the airy-fairy conceptual niceties into action?

Here's Alan Moore's take. Read the full post here.

"what will we end up with - too many me-too's - if we all say "I want one like that."

"What we should be saying is - This is who we are, this is what we do, how can we create something that will ATTRACT our stakeholders, our audiences, that creates genuine value that we can develop over time.

"...Why is mobile social networking worth $3.45b?

"I admit it is complex, because there are so many issues to consider - but the real skill is to craft something of value, build it from inside out, because that way the learning enters your own 1.0 organisation, and there is a collective cognitive learning which benefits the entire organisation.

"It might be better to run a series of workshops to explore what your organisation could be doing in this space and what skills you need to get there, rather than going to buy something you don't understand.

Just a thought."

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?