Thursday, October 12, 2006

This post will divide the audience...

I'm guessing as I type that 80 per cent of people reading will dismiss the following excerpt from MSNBC as ridiculous. But there's a growing number who see it as a logical progression:

" When 18-year-old Tom Taylor dropped out of high school because he wanted to play more video games, most people were skeptical.
Now he's known as Tsquared on the gaming circuit. He's earning six figures and has product endorsements and a video game tutoring business."

For a few years, anyone who played games for more than a hobby was aware of the growing trend in in-game advertising, brand promotions, and professional gaming. There are comparisons with TV and radio advertising, and with professional sports. And yet as it was always perceived as childish by the generations who associate video games with Pac Man or Space Invaders, the opportunities which would have been available for free a couple of years ago are now beginning to cost more and more..

All brands would be able to find suitable outlets for advertising and promotion with the gaming world. Whether or not the market is valuable enough to them, and whether they can arrange the right price is a different matter... but not investigating them properly now is a mistake which can be regretted for years...

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?