Wednesday, November 01, 2006

Current trends in consumer behaviour

Nokia will publish a white paper at the end of this year on where it sees gaming in 2010.

You can read a preview HERE on Communities Dominate Brands

It's extrapolated from recognition of what is currently going on in gaming and social networking. But I think the insight is worth bearing in mind in any digital publishing plan.

Here's some of what the paper has to say:

"Three interesting aspects about current consumer behavior are:
1) leaving traces,
2) media acrobatics’ multi-tasking culture and
3) pleasure orientation.

"It is increasingly relevant to leave your own mark (tags, comments, modifications, patches (for a really graphic example, see to the networked media communities and interlinking with mobile with online communities.

"Multitasking refers to a way of using several channels, devices and services simultaneously to link with other products and related themes.

"Media acrobatics refers to the fast reception ability of new technologies, devices and services, as well as an open-minded experimentation mentality and misuse (also known as " creative hackerism").

"As a general effect of these, one can say that media use is in transition points. The change affects mobile games and the expansion and creation of new active consumer groups."

Perhaps the most all-encompassing learning being made from the success of social interaction via digital devices is that the human is a "we species", one which is naturally (ie built to be) social.

That should be at the heart of all new developments.

You'll find more on this from Alan Moore an CDB.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?