Monday, November 20, 2006

Why 3 has changed the world

Further thoughts on 3's ground-breaking fixed-charge mobile internet announcement of last week.
It's a no-going-back moment. All other operators will have to follow. If they won't, they'll lose market share - and rapidly.
For example; when I rang 02 to say I was ending my contract and going to 3 to take advantage of this deal, the chap on the other end of the phone was so impressed with the 3 offering he took himself off to their website to sign up too.
The deals with eBay, google, yahoo, orb networks, sling media etc are unlikely to be exclusive, either (can you imagine eBay doing an exclusive deal with one network with only 14 million users globally? No? Me, neither).
So all the networks must change and change fast - and they will ALL have great offerings.
3 has a headstart because it's that handset-changing contract ending time of year. Nice timing 3.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?