Tuesday, November 07, 2006

What users want from modern digital offerings

I compiled the below list of recognised current trends when thinking about the boxes that need ticking when developing a social-networking mobile internet offering. But they probably apply to all current digital planning.

Granted, my thinking is probably a bit focused on Generation-C (the under 27s this year, the under 29s, next) but then, they are the most likely group to take-up a 3G mobile offering anyway - I'd have thought. What other trends do you think ought to be considered?

Check the list and add your thoughts by posting below.

  • Users want to tag their world (3G, geolocation)
  • People are making use of new social networking tools to re-establish a ‘we-species’ (as in communities everywhere, but with 3G geolocation these communities can be focused on where you are right now, with the fluidity to allow you to connect with new communities as you move through your world).
  • Users want to remain permanently connected to their communities (through text messaging if not ‘online all the time’.)
  • People are (naturally) creative and want to co-create their content if we give them the tools.
  • People want their opinions to matter – and will rate things (including content others have created).
  • People are increasingly used to using several channels, increasingly at once.
  • They demand speed of response.
  • They have an open-minded approach to change and to experimentation (creative hacking).
  • Access to mobile internet is accelerating and looks set to overtake fixed line. Design for it!
  • Convergent technology is helping to drive much of the above.
  • Crowd-sourcing draws on all these to create contributory communities willing to help develop products which can self-perfect. This can inform all digital development.


The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?