Tuesday, November 21, 2006

If we keep repeating, they will listen....

John Audette, responsible for the Internet News Bureau, has chosen to share his 'Sweet 16' of things that have worked well in making successful internet sites...e.g. integrity, niches etc...

Most are probably pretty obvious to anyone schooled in the web, but they bear repeating...particularly when dealing with people who don't use/understand this wonderful "new" technology which is being forced upon them...

e.g. "The customer might not always be right -- but the customer always rules."

There are a couple which might not be so apparent, such as No 4..."Put the power of inertia on your side", No5 "Build scalability", and my personal favourite...No15 "Respect the power of the index finger"

An important note for print types:
" If you try to do business the old push way and simply focus on what you want and try to jam products or services down the markets throat, then it's bad. In fact, you don't have a prayer of succeeding."

The man talks sense. Read more at The Sweet 16


The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?