Wednesday, November 15, 2006

Ones to watch: Orkut.com 32M+ users

I added Orkut.com to the 'ones to watch' (See left hand navigation) a couple of days back - but thought it worth drawing attention to here.
My apologies if you are one of the 32M plus people already connected through Orkut.com. Yes, that's right 32M. I hadn't even heard of it until early this week.
I only checked it out because I was having a look at the dominance social networking sites are having in Alexa.com's top 10 global sites. Orkut was a new one on me in at No10!
3 out of 10 are English language social-networking sites.
Orkut is owned by google. How long that has been the case (the site has been around since early 2004) I'm afraid I don't know. What makes this one to watch is how and when they intend to monetise it. I can't spot a single ad on it! Not even a google one.

Remember the google motto: "You can't milk a calf..."

Why hadn't I heard of one of the top 10 biggest sites in the world? Almost certainly because it's Brazillian based - and here's where there is potential for this to grow further. About 65% of users are Brazillian, 15% American, 11% Indian. More Iranians use the site than UK citizens (0.7% of users were from the UK on Nov 15, 2006). If the European figures grow now that Europeans (like me) are starting to discover it, how big could this get?

FasterFuture.blogspot.com

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?