It's that last line that should be getting your action hands twitching.
(Seth Godin, the first law of mass media)
One by one, the mass marketers have insisted on robocalling, spamming, jingling and lying their way into our lives. The pronoun morphs from "you" to "me" to "us" to "the corporation" ...
The public works tirelessly to flee to actual interactions between real people, and our organizations work even more diligently (and with more leverage) to corporatize and anonymize the interactions.
The irony, of course, is that an organization with guts can go in the opposite direction and win. Image by Steam Talks via flickr
Wednesday, August 27, 2008
Seth Godin joins the call for human interaction
Fantastic. Seth Godin says what David Armano, Mark Earls, Jackie Danicki and myself have been banging on about for not a little while.