Friday, August 29, 2008

Mobile as 7th of the Mass Media: Download and share

I'm off for a little R&R. So I thought I'd leave you something chunky to download, read and digest while I'm gone.
 Tomi Ahonen (of Communities Dominate Brands) is about to publish his sixth book - Mobile As Seventh of the Mass Media.
Regular readers of this blog will know we're fans of the concept (originally worked up by Tomi and his co-author on CDB, Alan Moore).
Jonathan Macdonald and I are now pushing the idea into what the Eighth Mass Media can become.

But right now you can download a free 30-page excerpt of Mobile As Seventh of the Mass Media in advance of publication. And, should it tempt you to buy (it will, particularly if the mobile space and digital convergence fascinate you) you can pre-order here.

Tomi says: "Here is the pdf file of the book, Mobile as 7th of the Mass Media. It includes the Foreword by Pekka Ala-Pietila (CEO of Blyk and past president Nokia), the Introduction Chapter, one of the case studies (Flirtomatic) and the fourth chapter, Mobile as 7th Mass Media, as well as the index of the 18 chapters and 16 case studies.

You may freely quote from this document, and you may freely forward it. I am shortly going to launch a blogsite for the book as well, so there will be a place to collect the feedback, news and developments in the 7th Media space. If you blog about the book, I would appreciate it if you could include a mention of the futuretext.com website where potential buyers can already order the book today, before it appears on Amazon in a couple of weeks.
So that's the deal. Enjoy. (Image by Norma1 via flickr)


Pleased to say I'm co-hosting a two-day course at Oxford University on the subject (Mobile As The 7th Mass Media)  with Tomi this winter. Check here for dates when confirmed.

And I'll be presenting on The Eighth Mass Media at WidgetWeb Expo in London in October (6-7) and at Mobile Content (also in London) in November. Tomi and Jonathan Macdonald are also on the bill of the latter. Unmissable really ;-)

Now, where's that suntan lotion...

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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?