Friday, January 30, 2009

How influence really works

Cover of "Herd: How to Change Mass Behaviour b...Cover via Amazon

Mark Earls is heading up a cracking free session at NESTA on Feb 9 in London.

If you want a clue about how this influence stuff really works, I'd rate this one as unmissable.
All the details.

Book your place.

Mark is The Man when it comes to communicating Herd behaviour (hence his book Herd, right, and twitter moniker @herdmeister).

You'll also find him among the consulting network at BrandoSocial, I've been building :-)
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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?