We start with our social graph (our friends, family, peers) and through them discover people who interest us, people we come to trust and through them we discover content they trust and people they trust. And the less silo'd the metadata (the more easily and readily we share) the easier it becomes to connect with our communities of purpose - groups of people who care about what we care about right now.
That's what I'm thinking when I'm watching this. How about you?
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I agree; nowadays we discover stuff through the web, and through our friends who've discovered stuff through the web... we share things we like about people and companies we like.
ReplyDeleteAnd, at the moment, advertising like this still has a role to play in that... it helps you discover things about companies.
But for how long I wonder? Eventually I guess we'll be so well wired to communities that any information we need will come from them instead... it's just we don't know exactly when that'll be.