Monitoring Social Media 09 and Everything Faster updates

Pleased to say Luke has now fixed (a very nice) venue for Monitoring Social Media and released earlybird tickets (£100 off) which will be available during September. The event is on November 17 at Lewis Media Centre, Millbank, London.

And in other speaky bits news, my own seminar (Everything You Ever Wanted To Know About Social Media But Were Afraid To Ask...), on the morning of October 2 in Huntingdon, Cambs, has just five earlybird tickets left. Which I'm personally blown away about - so thanks very much to everyone who has helped to spread the word on that (please don't stop now!).

Here's the official blurb on Luke's Monitoring Social Media 09:

With the phenomenal growth of social networks, blogging, video & image-sharing and micro-blogging, Social Media Monitoring (SMM) is becoming one of the hottest areas of marketing and PR innovation. Enabling companies to listen to conversations, track trends, engage with consumers and monitor the effects of their interventions is a highly competitive and fast-moving industry.

MSM 09 will bring together global Social Media Monitoring experts, suppliers, PR & marketing professionals for a one-day conference in London on 17th November 2009.The first event of its kind in Europe, MSM 09 offers attendees a series of high-value talks, panel sessions and demo’s, featuring some of the worlds leading social media monitoring companies.

 Speakers so far include:

• Marshall Madson - Director for Digital Strategy, Edelman UK
  
• Neville Hobson - blogger and podcaster, The Hobson & Holtz Report
• Alan Moore - Author, Communities Dominate Brands, Social Media Marketing
  
• Giles Palmer - CEO, BrandWatch
• Paul Alexander - CEO, Beyond Analysis
  
• David Cushman, Director of Social Media, Brando Social  

 Nice to be sharing a stage with Alan again - and for the first time with Neville (who I know from Tuttle etc). 

• The rest of my speaky bits in the next few months.

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Work with me at Brando Social?

If you like the look of the place where I work (BrandoSocial.com) you might like to know we have another vacancy.

Thanks to an ever-expanding client base we now need a senior account manager to start well, you know, pretty much soon as :-)

We're based minutes from the tube in Camden Town, London, and are really quite nice people.

If you're interested drop me an email, attach all the relevant experience/cv type stuff and off we go.

Brands are failing the social media response test

Neil Perkin has just announced his short-list for post of the month and among them is my little project to test the social media response times of a handful of leading brands.

You may recall we set them a little test in the post What Does It Take To Get Some Service Around Here?
Would be wonderful if you popped over to see the other posts Neil has assembled on that short list.

Of course it would be very cool of you if you happened to vote for What Does It Take To Get Some Service Round Here? while you are there, but I'd recommend a visit in any event - because Neil's assembled a whole heap of blogging wonderfulness to dine on. Tuck in.

By way of an update; Qik won the race to be fastest re social media response. Ford was our honourable runner-up and taking the third place on the podium... well, we're still waiting.

It appears that in social media, the majority of brands, at least, can't hear you scream.

Shame for them that everyone else can....

(image courtesy)

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Your duty is to challenge your client - to save their asses

Love this post from colleague Jamie Burke (disclosure, Jamie's my boss).

It's born of his discoveries on his own journey to the networked world, from his own heartfelt and passionate beliefs - and from a real sense of what is wrong with what he encounters.

Righteous and right.

I don't oftern quote big chunks, but on this occasion...

-Branding exercises, no matter how much money you throw at them can’t hide that what you say you believe in and what you do don’t marry.  

-The only awards worth winning are sales. Clever creative advertising just makes people talk about how clever the ad was and how great your ad agency is and not your product. Just because it’s a clever ‘viral’ ad where people were the channel you broadcast through doesn’t mean the same does not apply.

-Agencies that fail to enforce the required changes on their clients thinking just to protect old margins or be safe in meeting old KPI’s should also be held to account. As a purest it is my duty to show up these failings. If you are wasting 99.96% of your client’s budget you should not have a job. A conversion rate of 0.04% is literally just that. If you need you client to spend millions on getting people to engage with your mechanic they are paying for your incompetencies.

-Client: If your agency isn’t challenging you on a daily basis with these different rules you need to find a new one. The world is changing dramatically why aren’t your KPIs.

-If advertising bridges the gap between supply and demand. What happens when there is no gap?

-When you are left only with your naked product. What happens if it’s not the best one?

-Why isn’t it the best one when social media offers the market research nirvana of non-interruptive voyeurism? Listen.

-If you have to spend millions on trying to convince the consumer its what they need it obviously isn’t.


_____________________________________________________________________

-Don’t be so afraid of being seen to be real people? I can trust a fallible person far more than an apparently infallible one. Even if they were infallible how could I, a fallible one, ever connect with them? People buy people.

-Closed models of any sort won’t save you. The only restrictions and limitations you are imposing are on your own business.

-The only way most shareholders will realise this is when all that they possess has been stripped of any or all value.

-Marketing in social media is only just a bit better than marketing any where else because marketing treats things as ‘channels’.

-Business leaders that neglect the opportunities that the network presents to their company should be held responsible for gross misconduct. Even if their limited view of it is as a market condition they still failed to account for it.

The only thing I'd add to his list is Generosity: Before you can take, you have to give.
Go give him your support or shoot him down in flames here.

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Introducing Brando Social Consult

Brando Social's Winning with Social Media event (at the Soho Hotel on Feb 26) was aimed at informing and exciting people about the revolution that is the peer-to-peer power of the network.
And we hope we did a good job of that. (yes folks, I do work for Brando Social!)
If you weren't there - you can download/watch/share any of the useful bits and pieces including:]

• What is social media? (whitepaper)
• Adapting brands to the networked world (video and slides)
• What was wrong with interruption (Video and slides)
• ROI in social media (Video and slides)
• Unleashing your people's potential through social media (video and slides)
• Stories of success (video and slides)

Welcome your thoughts and feedback as always.

MD Jamie Burke wrapped the morning up by introducing Brando Social Consult - our team of social media consultants with deep experience and a wide range of specialities - and telling those assembled about other services Brando Social offers. Watch the video and see the slides below.


Jamie Burke "Introduction to Brando Social Consult" from Brando Social on Vimeo.

Here's the slides that went with Jamie's session.

Introduction to Brando Social Consult

View more presentations from BrandoSocial. (tags: consult social)

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When Clay met Euan

Two of my favourite thinkers are in conversation tomorrow evening -Image via Wikipedia Clay Shirky (author of Here Comes Everybody -who I had the pleasure of interviewing for a video series on this blog last summer) and Euan Semple - who I'm chuffed to say is part of the BrandoSocial Consult network I've been putting together (disclosure I work for BrandoSocial).

It's virtual so everyone can sign up to attend.

Listen in from 2pm-3pm EST (that's 7pm-8pm UK, I think). Great use of an hour of your Tuesday, in my book.

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Alan Moore on engagement, his journey to the networked world and his next book

Alan Moore - one of the most influential people on my own journey to the networked world - tells us about his journey.



Blown away to be able to say Alan has joined me in a network of the very best consultants - people who all have a deep understanding of the power of the network - which I'm putting together at BrandoSocial.

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