Monday, November 17, 2008

The Power of the Network's growing network...

The Power of the Network - now in it's second, 100-page extended, edition is slowly but surely forming into just the kind of social object I hoped it would become: an interesting thing people can talk about together - their conversations creating new ideas, action and value.

The new version's chapters are as follows:

1. The Death of Death
2. Don't Just Witness the Network (adapting to survive)
3. How to Go Viral
4. Communities of Purpose
5. Advertising & Marketing in the 21st Century
6. We're All Publisher's Now - The user is the destination
7. It's Not How Famous You Are - It's How Relevant
8. Digital Identity and the Long Tail
9. Why Media is the New Business Ecology
10. We Are the Eighth Mass Media
11. Hail To the Chief Node
12. How We Are Made Great

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The Power of the Network's Network (so far).

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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?